SIMPLE IMAGINATION | MOOD AW2024

The AW24 collection is a captivating embodiment of the spirit of the Mid-Century and early 70s, a time when imagination reigned supreme.

This collection pays homage to an era characterized by pure lines, new patterns, and bold colors, where individuals dared to imagine completely new things and embraced innovation as a means of finding their freedom.

Let's celebrate the power of our imagination!


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We make original, organic,
simply good basics.

Garments for all, who appreciate good timeless design, and reliable products to look and feel good every day!

Merz b. Schwanen – the good basic!

Original – Loopwheeler – Germany


The unique fabrics of our GOOD ORIGINALS are loopwheeled in Germany.


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Digital Order Sheet

Conveniently place your AW2024 pre-order with our digital ordersheet.


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Good Future


Sustainability has always been more than just using organic materials.



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Good Future


Sustainability has always been more than just using organic materials.



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Store Berlin


Visit our store in Berlin Mitte and explore our unique fabrics and timeless styles.



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Our Heritage – Founded in 1911


"We are continuing the story of Merz b. Schwanen by combining authentic with contemporary designs, made of sustainable fabric blends, all created with respect to the brand's heritage."

Gitta & Peter Plotnicki


OUR Heritage