Some People Love 'The Bear'... for Its Style

The New York Times, July 2024 / Feature

Jeremy Allen White as Carmy and Abby Elliott as his sister, Natalie, in “The Bear.” Online sleuths tracked down the exact plain white T-shirt that Mr. White wears on the show. Image: Chuck Hides/FX

Online sleuths, for example, tracked down the exact plain white T-shirt that Mr. White wears on the show for all three seasons: the 215 men’s loopwheeled T-shirt made by the German company Merz b. Schwanen, which costs about $85. The company, which opened its first U.S. store earlier this year, was unaware the shirt would be featured, and experienced a surge in interest, which led to the company’s website temporarily crashing.
Max Berlinger• The New York Times