HERBST | WINTER 2024 – SIMPLE IMAGINATION

Eine Reise durch die Ästhetik von Mid Century und der frühen 70er Jahre. Eine Reise, die Fantasie und Innovation feiert.

Merz b. Schwanen freut sich, die Einführung seiner neuen Herbst/Winter 2024 Kollektion "Simple Imagination" bekannt zu geben. Diese vielschichtige Kollektion ist eine Hommage an das Design der Mitte des 20. Jahrhunderts und der frühen 70er Jahre – die Zeit der klaren Linien, erdigen Farben und mutigen neuen Muster. Eine Ära, die sich durch grenzenlose Fantasie, Innovation, Freiheit und ungezügelte Selbstentfaltung auszeichnete.

"Simple Imagination" feiert pure Kreativität und die Anziehungskraft klassischer, zeitloser Designprinzipien. Inspiriert von originaler deutscher Arbeitskleidung, findet diese Kollektion die perfekte Balance: zwischen Form und Funktionalität. Sie bedient das Bedürfnis des modernen Menschen nach Komfort und Stilwunsch. "Simple Imagination" steht für natürliche Farben: Brauntöne, subtile Kürbistöne sowie Akzente von Carbon-Blau und Beeren-Violett, die harmonisch gemischt werden, um ein Gefühl von Wärme und Zeitlosigkeit zu erzeugen.

SHOP MEN'S AW2024

SHOP WOMEN'S AW2024

PRE-ORDER THE MEN'S COLLECTION

PRE-ORDER THE WOMEN'S COLLECTION

Man wearing pink knit cardigan and brown twill chinosMan wearing pink crewneck sweatshirt and brown corduroy chinos
Woman wearing ecru corduroy jacket and chinos with red turtleneckWoman wearing brown crewneck sweatshirt and ecru corduroy chinos
Man wearing pink overshirt and blue twill chinosMan wearing pink crewneck pullover and brown sweatpants
Woman wearing white crewneck T-shirt and pink sweatpantsMan wearing orange knit cardigan and brown corduroy chinos
Man wearing pink crewneck T-shirt and brown twill chinosWoman wearing orange v-neck pullover and ecru sweatpants
Woman in pink sweatshirt and knit sweatpants wearing orange scarfWoman wearing orange corduroy jacket and chinos with red turtleneck
Man wearing orange corduroy jacket and ecru corduroy chinosMan wearing white crewneck T-shirt and orange corduroy chinos
Woman wearing brown v-neck pullover and ecru corduroy chinosWoman wearing orange crewneck sweatshirt and ecru corduroy chinos
Man wearing orange corduroy shirt and brown twill chinosMan wearing ecru overshirt and orange corduroy chinos
Man wearing ecru corduroy jacket and khaki twill chinosMan wearing brown knit vest and white shirt with grey sweatpants
Woman wearing brown crewneck pullover and ecru sweatpantsMan wearing brown turtleneck pullover and ecru corduroy chinos
Man wearing brown hoodie and ecru corduroy chinosMan wearing brown crewneck sweatshirt and grey sweatpants
Man wearing red crewneck pullover and grey sweatpantsMan wearing blue overshirt and black corduroy chinos
Man wearing blue corduroy jacket and chinos with orange turtleneckMan wearing orange corduroy shirt and blue chinos
Man wearing orange turtleneck pullover and blue corduroy chinosMan wearing navy crewneck sweatshirt and ecru corduroy chinos
Man wearing brown corduroy jacket over blue crewneck pulloverMan wearing brown crewneck sweatshirt and ecru corduroy chinos
Woman wearing brown corduroy jacket and chinos with blue turtleneckWoman wearing blue turtleneck pullover and brown corduroy chinos
Man wearing brown corduroy jacket and sweatpantsMan wearing blue crewneck pullover and brown sweatpants
Man wearing brown crewneck T-shirt and heavy sweatpantsMan wearing white crewneck T-shirt and brown corduroy chinos
Man wearing blue worker jacket and twill chinosMan wearing ecru longsleeve henley and brown sweatpants
Man wearing white crewneck T-shirt and blue corduroy chinosWoman wearing grey twill skirt and brown crewneck pullover
Man wearing brown half-zip sweatshirt and corduroy chinosMan wearing grey half-zip sweatshirt and navy twill chinos
Woman wearing blue twill skirt and crewneck pulloverMan wearing blue crewneck T-shirt and grey sweatpants
Woman wearing blue kimono-style jacket and striped pajama pantsMan wearing ecru overshirt and grey sweatpants
Woman wearing blue hoodie and ecru corduroy chinosMan wearing white crewneck T-shirt and black twill chinos
Woman wearing ecru crewneck pullover and grey sweatpantsWoman wearing black corduroy jacket and chinos with ecru turtleneck
Woman wearing blue crewneck T-shirt and ecru sweatpantsMan wearing ecru turtleneck pullover and black twill chinos
Woman wearing black turtleneck pullover and grey sweatpantsMan wearing grey waffle pullover and brown corduroy chinos
Man with cap wearing black corduroy shirt and twill chinosWoman wearing grey ribbed turtleneck pullover and sweatpants
Woman wearing ecru turtleneck pullover and black corduroy chinosWoman wearing brown turtleneck pullover and black twill chinos
Man wearing white crewneck T-shirt and brown corduroy chinosWoman wearing brown Pima longsleeve and ecru sweatpants
Man wearing brown crewneck sweatshirt and ecru corduroy chinosWoman wearing white Pima longsleeve and brown sweatpants
Man wearing white crewneck T-shirt and ecru corduroy chinosWoman wearing brown crewneck sweatshirt and ecru sweatpants