AUTUMN | WINTER 2025 – HEADING HOME
The Merz b. Schwanen autumn/winter ’25 collection, ‘Heading Home’, is a journey, not a destination —
one that honors the Earth and reconnects us with its natural rhythms.
Heading Home is a journey back to what feels true and enduring, blending the essential as well as craftsmanship with sustainability, and honoring both nature and the possibilities that lie ahead.
Each piece reflects timeless craftsmanship, thoughtfully reinterpreting the basics and essentials we cherish and rely on.
Make sure to download the the full AW2025 lookbook for inspiration and all the info about the Pre-order.
COLORS
Reconnecting Us With Earth
The AW25 collection is all about reconnecting with the simple, yet profound beauty of the world around us. It invites us to enjoy the things that are often considered common but are truly extraordinary when we take the time to notice.
We’ve taken inspiration from the natural world — earthy tones such as LIGHT KHAKI, FADED GRAIN and GRAIN, subtle greens like our seasonal color FOREST, and warm neutrals like DUSTED KHAKI and richer earthy hues such as NUT, CHOCOLATE, COFFEE and BARK BROWN echo the changing landscapes of autumn and winter. The beauty of nature is woven into every piece, reminding us that the most meaningful things are often all-natural and the simplest.
CRAFTSMANSHIP
A NOD TO TRADITION
This season, we’re proud to have worked with the Burel Factory — a historic textile workshop that shares our passion for tradition and craftsmanship. Situated in the picturesque mountains of Portugal, Burel’s wool is crafted using ancient looms, passed down through generations. We’ve used this exceptional wool to create two timeless jackets, each embodying a dedication to quality and sustainability.
The wool, sourced from sheep in the rugged Serra de Strela Mountains, has a distinct texture and richness that reflects the beauty of the land it comes from. This collaboration represents a commitment to preserving traditional methods while bringing them into the modern world.
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FABRICS
EXPERIENCING NEW TOUCH
To capture the feeling of comfort and warmth that defines the AW25 story HEADING HOME, we’ve worked with a range of tactile, textural fabrics. The collection is designed to evoke the experience of different haptics, from the plush softness of the velvety new SOFT FLEECE to the rich, comforting weight of two different kinds of CORDUROY for comfort and lightweight layering as well as various knitwear in fine MERINO/SILK/CASHMERE blend to PURE MERINO, and CHUNKY RECYCLED CASHMERE.
We have developed a padded all-natural double-layered fabric for an outdoor shirt and vests. These fabrics bring depth and texture to the collection, inviting you to touch, feel, and immerse yourself in their warmth.
STYLING
THE ART OF LAYERING
Layering is at the heart of our styling philosophy this season. Just as nature constantly shifts, we embrace flexibility and adaptability in our wardrobes.
Layers offer both warmth and freedom, allowing you to stay resilient, just like nature itself. Our designs encourage a flexible approach, where you can adjust, adapt, and transform your look throughout the day. Nothing is fixed; instead, it’s an ongoing process of discovery — just like the natural world.
DESIGN
TIMELESS ESSENTIALS ROOTED IN OUR GERMAN HERITAGE
We focus on creating the essentials with timeless design, thoughtful details, and a commitment to sustainability.
Staying true to our heritage of German workwear, we draw inspiration from its practicality, reliability, and craftsmanship.
Our collection integrates traditional techniques with modern sustainability, ensuring each piece is crafted to last while honoring the values that have shaped us. This fusion of heritage and innovation reflects who we are and where we come from, offering designs that stand the test of time.
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