Merz b. Schwanen Loopwheeler Production
In the world of basic clothing items, where price often takes center stage, only a few brands have managed to capture the attention of buyers seeking high-quality garments. Merz b. Schwanen, founded by Gitta and Peter Plotnicki, embarked on a journey to revive traditional textile craftsmanship in Germany while creating sustainable and simply good basics.
What initially started as a passion project soon evolved into a thriving business that continues to cater to a demanding niche audience. In this interview, we delve into the factors that have contributed to the brand's success, its distinctive approach to quality and design, and its ongoing efforts to meet and exceed customer expectations.