LOOKBOOK | SPRING/SUMMER 2025

The Merz b. Schwanen spring/summer ’25 collection is inspired by the essence of living life to the fullest, embracing the freedom of the open road, and connecting with nature's beauty.

Drawing inspiration from the song "Ventura Highway" by the band America, the collection captures the spirit of California with its endless possibilities, sunlight, and sense of total aliveness.

Each piece in the collection embodies the feeling of the wind in your hair, the courage to embark on adventures, and the connection to the natural world. From lightweight and structured fabrics that mimic the movement of the wind to natural colors that reflect the beauty of nature, this collection is designed to evoke a sense of freedom and vitality. 

Embrace the spirit of 'Ventura Highway' and let the collection inspire you to seize the day, explore new horizons, and embrace the beauty of living in the moment.

The first drop will be available this Friday, February 21st.

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woman wearing pink shirt and pants in color nature with a capwoman wearing a white blouse and pants in color naturewoman wearing a white sweatshirt and pants in khakiman wearing poplin jacket in khaki and pants in khakiman wearing white t-shirt and twill pants in khakiwoman wearing pullover in color nature over a white shirt and twill pants in khakiman wearing jacket and corduroy shorts with a pullover wrapped around the shoulderswoman wearing green longsleeve and twill pants in color nature
man wearing pink t-shirt with apants in color nature and a sweatshirt around the waistwoman wearing pants and jacket in color nature and a brown sweatshirtwoman wearing a jacket in color nature and shirts in the same colorman wearing knitted shirt in brown and pants in khakiman wearing poplin jacket in khaki and twill pants in natureman wearing knitted pullover over a white shirt and chinoswoman wearing blouse and twill pants in color natureman wearing green T-shirt and twill pants in color nature
woman wearing pink T-shirt and shirt with pants in khaki and a sweatshirt wrapped aroundman wearing a knitted crochet shirt with a white t-shirt underneath and pants in khakiwoman wearing a jacket in color nature and shirts in the same color with a pullover wrapped around the shoulderswoman wearing jacket and pants in khakiwoman wearing brown sweatshirt and pink capwoman wearing white poplin shirts and twill pants in khakiwoman wearing knitted polo shirt and twill pants in khakiman wearing white T-shirt and corduroy shortsman wearing T-shirt and twill pants with pullover wrapped around shoulders