The Merz b. Schwanen spring/summer ’25 collection is inspired by the essence of living life to the fullest, embracing the freedom of the open road, and connecting with nature's beauty.

Drawing inspiration from the song "Ventura Highway" by the band America, the collection captures the spirit of California with its endless possibilities, sunlight, and sense of total aliveness. 


Each piece in the collection embodies the feeling of the wind in your hair, the courage to embark on adventures, and the connection to the natural world. From lightweight and structured fabrics that mimic the movement of the wind to natural colors that reflect the beauty of nature, this collection is designed to evoke a sense of freedom and vitality. 

Embrace the spirit of 'Ventura Highway' and let the collection inspire you to seize the day, explore new horizons, and embrace the beauty of living in the moment.