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Merz b. Schwanen and 'The Bear': The White T-shirt That Launched a Thousand Shipments

WWD. September 2023 / Article

Jeremy Allen White in 'The Bear' wearing Merz b. Schwanen. 

Courtesy of FX

London - A good white T-shirt is often the making of any male star on the big and small screen.

There’s James Dean in “Rebel Without a Cause,” Brad Pitt in “Fight Club,” Marlon Brando in “A Streetcar Named Desire,” Sean Penn in “At Close Range,” and now the latest addition to that list is Jeremy Allen White, whose T-shirt in the series “The Bear” has morphed into its own pop-culture entity. 

His T-shirt is the white 215 style from German brand Merz b. Schwanen that weighs 8.6 ounces, retails at 79.90 euros and is made on a special loopwheeled machine from the 20th century. 

The brand dates all the way back to 1911, but for most of its time it was under dust until husband-and-wife duo Gitta and Peter Plotnicki discovered a Merz b. Schwanen Henley shirt at a flea market in 2010.

​     Hikmat Mohammed  • WWD 

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GOOD ORIGINALS | 215 loopwheeled T-shirt, 8,6oz, classic fit

01 | white

79,90€

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Hikmat Mohammed September 1, 2023
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Write a quote here from one of your customers. Quotes are a great way to build confidence in your products or services.

John DOE • CEO of MyCompany
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