Chef Carmy's Merz b. Schwanen T-shirt Brand Opens a New York City Store

WWD. March 2024 / Article

The German brand famed for their white T-shirt worn on "The Bear" has taken up space on Canal Street.

Before Jeremy Allen White took the internet by storm in his Calvin Klein briefs, it was another item of clothing that had the internet talking: his white Merz b. Schwanen T-shirt worn by his character Carmen “Carmy” Berzatto in the show “The Bear.” The German brand that dates all the way back to 1911 has now opened shop in New York City on Canal Street. The husband-and-wife duo behind the brand Gitta and Peter Plotnicki discovered the location while visiting the city 28 years ago.

​    Hikmat Mohammed  • WWD 


GOOD ORIGINALS | 215 loopwheeled T-shirt, 7,2oz/sq.yd., classic fit

01 | white



Hikmat Mohammed, WWD March 8, 2024
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