Merz b. Schwanen: Back Then, Today And Tomorrow

Berlin Fashion Week Magazine. December 2023 / Feature

Gate, Overkill & Seek teams // Styling: Florence Basic // Photo: Maxime Ballesteros

Merz b. Schwanen is renowned for its tradition-steeped history: the label of a 1920s worker’s shirt led Gitta and Peter Plotnicki to a decommissioned factory, that still had all of its original circular spring needle machines, which are used today, to produce the Merz b. Schwanen knitwear of the “Good Originals“ line. The ”Good Basics“ line is the modern counterpart and is distinguished by contemporary classics, such as hoodies and sweatpants. Spring 2020 will see the launch of the new "All Good!" line, which focuses on embroidered slogans. Seek hosts will be wearing personalized T-shirts from this line. And then the athleisure line"Good Training" will celebrate its premiere, by bringing the retro sports look into the present, with a modern twist.

 ​Christine Zeine Berlin Fashion Week Magazine 



FEATURED STYLE

GOOD BASICS | WSW01 crew neck sweatshirt , 100% Cotton, 7,4oz, relaxed fit

81| feather grey 

90,00€ | out of stock

SHOP Similar styles now

Christine Zeine January 1, 2020
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