Regina's Grocery x Merz b. Schwanen

Lower East Side deli meets German craftsmanship in this limited-edition capsule collection.


DISCOVE​​​​R MORE


We have teamed up with New York's Regina’s Grocery, a Brooklyn born Italian Deli, to create a limited-edition capsule collection.

Join us as we showcase the sophisticated workwear capsule in the latest editorial shoot set in one of New York’s trendiest delis. 

The four-piece collection presents a thoughtful reimagining of classic workwear staples. The centerpiece is a meticulously constructed work shirt featuring a practical marker pocket. The capsule also introduces a resized short beanie, a nod to vintage military and watchmen headwear, and a classic oversized tote for everyday versatility. Each item in the collection bears distinctive branding, emphasizing the “work” ethos central to both Regina’s and Merz B. Schwanen’s identities.

The collection launched with a celebratory event on August 3 at Regina’s on Orchard Street.

 ​ ​​ ​            ​ Visit their website

Man at a table wearing a black worker shirt and short beanie
Closeup of a woven label on a black jacket
Black tote bag with logo branding next to groceries
Black beanie and metal pencil next to coffee and playing cards
Man with playing cards wearing a black worker shirt, chino trousers and short beanie
Closeup of a black worker shirt laying on a branded tote bag
Man in the window wearing a short black beanie and T-shirt
Black worker shirt with woven label hanging in front of a mirror
Man with black T-shirt and short beanie eating a sandwich
Man in black worker shirt and chino trousers holding a metal pencil
Man in black T-shirt, chino trousers and short beanie eating a sandwich
Man with black T-shirt and short beanie eating a sandwich
Black tote bag and bandana on a table next to black worker shirt
Closeup of a black tote bag next to a sandwich
Man on a chair holding black tote bag
Man at table wearing black worker shirt and short beanie