At Merz b. Schwanen, the swan is more than just a symbol—beim Schwanen means at the swan, where our journey began. Like the swan, our story is one of transformation. After the factory and its century-old machines were left behind on the Swabian Alb, Peter and Gitta Plotnicki breathed new life into the company in 2011, reviving not just the brand but also the region.
Loyalty, much like the swan's nature, defines us. We’re deeply connected to our roots, working closely with local experts who understand the craftsmanship behind our historic machines. Their skill and dedication help us stay true to our commitment to timeless, quality design while honoring the tradition that began in 1911.
The swan’s effortless beauty reflects our aesthetic—simple yet profound. Its pure white feathers remind us of our minimalist designs, like our iconic white T-shirts, crafted with care and built to last. Just as the swan endures, so do we.
Our Story
We are continuing the story of Merz b. Schwanen by combining authentic with contemporary designs, made of sustainable fabric blends, all created with respect to the brand's heritage.
Sustainability
Sustainability has always been more than just using organic materials. Discover our sustainable approach.
The Meaning behind the Swan