Fotography: Claudia Grassl
The situation is real: We're at the very beginning of a fundamental transformation that will confront us with inconceivable challenges and can above all be understood as an appeal to reflect on our own lifestyle and habits while adjusting our patterns of consumption. And this applies in particular to one of the most beautiful segments of the economy per se, namely fashion. After all, it has long since been regarded as one of the 'dirtiest' industries. An awful fact that needs to be rectified from the ground up and the major question facing corporations and consumers alike is therefore: How do we get there?